Introduction
As a mom working in a corporate job, I found that I missed four things. One my earnings were capped by my rung on the ladder, two I desired something of my own, three I found time was limited for the fun part of life and four I found myself yearning for a creative outlet.
If you are feeling stressed about finances, dedicated to your full-time job and worried about how to provide a better future for your family, I was there. You’re a working mom, juggling your job, family, and everything in between. But deep down, you know there's more. More freedom, more time, more experiences waiting for you and this is causing deep-set frustration due to unmet needs—if only you had a way to start an online business without getting overwhelmed.
Well, the good news is there are wholesome ways to start an online business that fit into your busy schedule and align with your values—and you do not have to resign from your job nor expose yourself financially while doing so.
Because making extra money online is not just about easing financial pressure. It's about giving yourself and your family the freedom to pursue what you really want—whether that’s more time together, bucket list experiences, travelling, or simply a more flexible lifestyle. Here, I’ll break down practical ways to start an online business for time-aware moms, along with some golden pointers I have learnt along the way.
If you want to learn more about where I started my online journey and how I found the solution to my frustration, sign up below or keep reading 🙂
Step 1: Identify Your Passion and Niche
The first step to starting a successful online business is finding something you’re passionate about. Think about it—if you’re going to put in the time and effort to build a business, shouldn’t it be something that excites you? Whether it’s fitness, parenting tips, or a hobby you love, choosing the right niche will help you stay motivated. Moms can start by reflecting on their interests or expertise and finding a niche that fills a gap in the market. For example, you could build a blog about meal prepping for busy moms or offer e-commerce solutions in kids' fashion. The possibilities are endless!
Step 2: Research Your Market
Once you’ve narrowed down your niche, it’s time to research the market. This step helps you understand who your target audience is and what they need. You want to figure out what problems you can solve for them. For instance, moms looking for ways to save time on household chores or make extra income from home. Tools like Google Trends, social media platforms, and competitor analysis can give you insights into what’s trending and what your audience is talking about. You’ll also want to look into your competitors—what are they offering? How can you offer something better or different? With solid market research, you'll position yourself for success.
Step 3: Choose the Right Business Model
You have identified your niche, so now you need to choose how you’re going to make money. There are several business models to choose from, so it’s important to pick one that works best for your lifestyle and goals. For busy moms, some of the best options include affiliate marketing, where you earn commissions by promoting other people's products, or dropshipping, where you sell products without having to hold inventory. Both of these models are low-cost, flexible, and can be managed part-time while juggling family responsibilities. Other options include print-on-demand, e-commerce, digital course creation, and online coaching. I share more in-depth details on the different business models in my previous article, Make Extra Money Online: 5 Simple Ways for Busy Moms. Whichever you choose, make sure it aligns with your niche and audience.
Step 4: Build Your Online Presence
Now that you’ve done your research, it’s time to get your business out into the world! Creating a strong online presence is essential for reaching your audience. Start by building a website that reflects your brand and services. Platforms like WordPress, Shopify, and Wix make it easy to set up an e-commerce store or a blog. Don’t forget about social media either—Instagram, Facebook, and Pinterest are all great platforms for engaging with your audience and promoting your content. The goal is to create an online space where people can find you, trust your brand, and eventually buy from you. Remember, this step is all about establishing your authority and building relationships.
Step 5: Develop a Marketing Strategy
Marketing is key to growing your online business. Without it, even the best products or services will go unnoticed. There are different types of marketing strategies and not all require you to spend hours creating content.
Marketing strategies include paid advertising, content marketing (blog posts, videos), social media marketing, and email campaigns. It requires creating valuable, shareable content that speaks to your audience's needs. By consistently showing up for your audience, you’ll build trust and keep your brand top of mind.
If this seems overwhelming, do not worry. With automation, you do not have to spend hours creating content.
Authority Marketing is a smart and systematic way to sell online, positioning yourself as an authority so buyers come to you. It harnesses a proven strategy to automate selling online to any target audience anywhere in the world, enabling you to make more money in less time. This truly is the golden nugget to having flexibility and generating income 24 hours a day.
It is a system that will allow you to create income streams so you don’t have to. It’s designed specifically for people who hate selling, offering you a way to generate sales and income without any pressure or manipulation.
You can learn more about the system of authority marketing and how it is empowering moms across the globe to make money online from anywhere and generate multiple streams of income on autopilot. Simply sign up for the free video series to learn more today.
Step 6: Launch and Grow Your Business
After laying the groundwork, it’s time to launch your business! This can be both exciting and nerve-wracking, but remember—it’s just the beginning. Once you’ve launched, you’ll need to focus on growing your business over time. This means continually marketing your products or services, refining your strategies, and finding ways to scale.
The beauty of an online business is that you can always pivot, experiment, and grow at your own pace. As a mom, you can also hire virtual assistants or use automation tools to help manage tasks while freeing up more of your time for family. Growth doesn’t have to mean stress. Focus on small wins and steady progress. Take a look at my article Building Your Online Business Without The Overwhelm for some practical assistance.
Bonus Tip - Be Proud of What You Do
No doubt you have already been inundated with adverts and promotional videos about how to make "easy" money online, promising you the world using some gimmicky loophole. The truth is there is only one way to truly master making consistent income online for the long run, no matter the model you choose - build correctly.
And when I say "build correctly" I do not mean it has to be complicated. In fact the principles are simple, but any business, any model, requires preparation and consistent effort to set up successfully. But if done well, you create a gold mine, an asset that can keep producing time and time again. And that is where we want to be.
- choose something you are passionate about
- choose something that aligns with your values
- choose something where you can add value
- think about how you can best serve the market and not what you can get from it
- learn the necessary skills from a trusted resource
- surround yourself with like-minded individuals or join a community of entrepreneurs
- use the method of Authority Marketing to automate your sales and generate sales without "selling".
How do I Start
You are probably thinking, this is all great but HOW do I actually go about implementing everything and get started?
When I was looking for ways to make money online I saw a lot of ads that made me cringe. This tainted my view of online business and gave me a perception that it was home to unprofessional people and this initially put me off. I needed to be able to stand behind my choices and know that I believed in my decision.
It was not until I read an article that I resonated with, that made me feel comfortable to reconsider and dig deeper into learning about this whole "online world". I share the details on my own journey further below so you scroll down for more of the nitty gritty.
In a nutshell, I recognised that I wanted to do things the right way and I needed help. So I invested in a brilliant learning resource that I felt I could trust. The values just instantly resonated with me. The learning is holistic, starting from the roots in terms of personal preparation and mindset before moving on to the nuts and bolts of online business.
And time and time again I hear people from the community saying how their personal growth alone has been so worth their investment in the learning.
It provides:
- relevant training
- proven blueprint
- access to a supportive community
- various tiers, depending on your needs & budget
- addresses various models of online business
- does not require tech skills or previous experience
And as I joined the training I also got to join a community, which means support and encouragement. If you are curious about the learning route that I followed, you can click on the button below which will give you access to a free video series (sent via email) that gives more inspirational insights into how to make money online through online business. It is a no-strings-attached option. Feel free to sign up, or keep reading 🙂
Finding Time to Build Your Online Business
I know what you’re thinking: “How will I find the time to do this?” Between work, kids, and household responsibilities, it can feel like there’s no room to add anything else to your plate. But remember, building an online income stream doesn’t have to be done all at once.
Start by setting aside just 30 minutes a day. Whether it’s early in the morning before the kids wake up or during lunch breaks at work, carve out small pockets of time to work on your side hustle. Consistency is key. Even small efforts will add up over time, and soon you’ll start seeing results. I found waking up early was the best. It is a dedicated time that is quiet with no disruptions and by committing to the time I keep myself accountable, which means I could make small wins every day. 🙂
It’s also important to be strategic. Focus on one income stream that excites you the most. Don’t spread yourself too thin by trying to do everything at once. Find what works best with your lifestyle and schedule, and build from there.
Conclusion: Embrace Flexibility and Thrive
Starting an online business as a mom doesn’t have to be stressful. You can create a business that gives you the freedom to spend more time with your kids while still achieving financial independence. The key is to take things one step at a time and not get overwhelmed by the process. The flexibility and possibilities that come with running your own online business are exactly what many working moms need to create a more balanced, fulfilling life. Ready to take the leap? You’ve got this!
I read a quote yesterday, "do not be afraid of failure, but be terrified of regret". Let us not look back with regret.
Why I Chose Online Business As a Busy Mom
Read more.
FAQs About Online Business
- Is it possible to make money online while working full-time?
Yes! Many online income streams offer flexibility, allowing you to work at your own pace and around your current job. Start small, with just a few hours a week, and build as you go. - How much money can I realistically make online?
The amount you can make depends on the type of online business you choose, your effort, and how much time you invest. The models above, like affiliate marketing or dropshipping could eventually become a full-time income stream. - Do I need technical skills to make money online?
Not necessarily. Many online income opportunities, like freelancing or affiliate marketing, don’t require advanced technical skills. For more complex business models like dropshipping, there are tools and tutorials available to help you get started. - What if I don’t like selling?
The Authority Marketing system doesn’t require you to sell or convince people. It’s about setting up a process that converts buyers automatically. - How much time do I need to commit per week to make this work?
You can start with just 5–10 hours a week, fitting it into your current schedule. The focus is on working smarter, not harder. - What if I have no experience with online business?
No experience is necessary. The training takes you from beginner to proficient, with easy-to-follow steps designed for people who have never worked online before. - Do I need to be on social media to make this work?
No, this system works even if you’re not active on social media. It's about leveraging marketing systems, not constant content creation.
Take the step today, make the change you need to be the person you need to be to achieve that dream of making extra income online.
Me ⇓ 🙂
